Hi-Float

Partners Since 2016

We helped Hi-Float bring their brand to life and position them as a global market leader and product innovator. Our creative team developed a strong and consistent visual identity system, including product packaging and a reimagined retail experience to engage customers at the point-of-purchase. We continue to expand their online presence by partnering on a new multi-lingual experience website, an interactive video library and a global directory of retail clients.

As designers, we know beautiful, custom photography can make all the difference in a campaign—helping capture the audience’s attention and build an emotional connection to the brand. So, when developing the marketing campaign for Hi-Float, we used lifestyle photography showcasing special moments and everyday celebrations as a powerful way to connect with consumers. From initial concepting to location/talent selection and art direction, our design team worked with John Lair Photography every step of the way to create these beautiful images.