Little Brownie Bakers

Partners Since 2002

Little Brownie Bakers is an official licensed baker of Girl Scout Cookies and creator of the much-loved (and super yummy!) Samoas® cookie. From engaging and inspiring the young girls who sell the cookies to enticing the customers that buy them, we are involved in every aspect of the marketing strategy for this beloved annual tradition.

The portfolio of work we’ve created for Little Brownie Bakers reaches audiences of all ages, across all mediums and has been crucial in helping grow their market share year-after-year. As a women-led business, we are especially proud of the impact we’ve had on encouraging and empowering the next generation of female entrepreneurs and leaders.

In collaboration with the Little Brownie Bakers team and Girl Scouts of the USA, we design and develop an annual campaign to encourage participation and communicate the power of the Girl Scouts Cookie Program, bringing it to life through a full suite of marketing, sales and training materials.

We deliver engaging, original content—we shoot video, animate, photograph and even bake Instagram-worthy treats in studio!

We also create the custom-designed items girls can earn for participating in the program. To ensure these are truly unique, highly-desirable items, we track trends, brainstorm initial concepts and create one-of-a-kind patterns and art to inspire and delight girls of all ages!

Besides engaging volunteers, girls and families in the program, we also play an integral role in connecting with consumers and growing a fan base on social media. We deliver engaging, original content—we video, animate, photograph and even bake Instagram-worthy treats in studio! The results have been outstanding, we've grown followers across all platforms organically and enjoy high engagement rates year-round—quite an achievement for a product that is only available for a limited period each year!