Willett Distillery

Product Photography

Challenge

Willett Distillery, a prestigious family-owned producer of Kentucky Bourbon and Rye Whiskey since 1936, required high-quality, consistent product photography for their online retail shop. With a brand deeply rooted in tradition and craftsmanship, it was crucial that their product images reflected the premium quality and heritage of their offerings. The challenge lay in ensuring that the photography was not only uniform across all products but also visually captivating, enhancing the overall shopping experience for customers.

Solution

INgrid Design embraced the challenge by meticulously planning and executing a cohesive photography strategy. Every product was captured with consistent lighting, angles, and backgrounds, ensuring a unified and polished look across the online store. To add visual interest and context, INgrid Design incorporated environmental shots and props that were thoughtfully chosen to complement the products, both in the studio and on location.