Academy Within

Challenge

As a startup in the leadership development space, Academy Within faced the challenge of establishing a cohesive brand identity that resonated with its target audience. They needed brand guidelines and refined messaging to clearly communicate their value proposition. Additionally, a new website was necessary, one that not only focused on usability but also served as a powerful sales tool to help drive business growth.

Solution

INgrid Design began by developing a comprehensive brand identity system, starting with the existing logo and expanding to include all brand elements. This identity system was applied across all touchpoints, from the website to sales collateral and PowerPoint presentations.

The website was designed with a focus on both user experience and sales functionality, ensuring that potential clients could easily navigate the site while being guided toward making informed purchasing decisions. INgrid Design also collaborated closely with the Academy Within team to refine messaging that aligned with their brand ethos, resulting in a compelling and cohesive brand narrative.

Results

The rebranding and website launch generated increased interest in Academy Within, with a notable uptick in website traffic. The new brand identity and digital presence not only helped to solidify Academy Within’s position in the market but also played a crucial role in their fundraising efforts. The continued growth of the brand is a testament to the strong foundation laid by the brand development and design work done by INgrid Design.