Comdata

A leader in commercial payment solutions, Comdata was named one of the most innovative companies in the world by Forbes―3 years in a row. This innovative company relies on us for creative marketing campaigns that break through the clutter and establish a connection with a tough target audience―time-crunched CFOs and finance leaders.

From account-based marketing campaigns with a highly targeted reach to broad-based LinkedIn ads designed to generate new leads, each consumer touchpoint is thoughtfully designed and tailored to the medium to ensure maximum engagement.

Given the creativity and success of these targeted campaigns, Comdata recently turned to us to lead the branding for a new accounts payable product, designed to help businesses streamline the payment process. After the initial research and discovery phase, our brand builders, designers and illustrators went to work concepting names and designing logos and a clear winner emerged—ASAP. We developed the ASAP by Comdata brand logo and visual identity system and helped successfully launch the product in 2018.