NMI Innovations
Challenge
When ATI Technologies acquired New Matic, a manufacturer known for ergonomic industrial tools and torque arm systems, they saw the potential to expand into a niche market with high growth potential.
The products were solid, but the brand wasn’t ready to compete at the level ATI envisioned. The challenge was to create a new name, identity, and web presence that would honor the company’s roots while projecting a modern, innovative image. The goal: position the newly acquired company as a leader in workplace safety and efficiency solutions—integrated within ATI’s portfolio yet distinct in its category.
“When we initiated the acquisition of NMI Innovations, INgrid Design was an integral partner that was invaluable in helping us walk through naming conventions, logo design explorations, and a new website. INgrid Design didn’t just give us slight variations on the same concept. Their creative team provided us with a range of distinct options and helped to refine those to the final choice.”
Nate Weismiller
ATI Technologies, Operations Manager
Solution
Naming & Brand Identity
Working closely with ATI, we guided the renaming process. We built on the legacy of New Matic by retaining its initials in the new name—NMI Innovations—and pairing them with a word that signaled forward thinking, engineering excellence, and product advancement.
We designed a clean, modern logo and visual system that communicates both precision and adaptability. The brand’s look and feel was crafted to work seamlessly across web, print, equipment labeling, and trade show displays.
Website & Visual Assets
We developed a product-focused, easy-to-navigate website showcasing NMI’s torque reaction, torque absorption, and lift-assist solutions in action. The photography and layout emphasize the human benefit—reducing strain, improving safety, and boosting efficiency—while reinforcing ATI’s quality promise.
Messaging throughout the site balances technical credibility with a people-first narrative, positioning NMI Innovations as a trusted partner for ergonomic workplace solutions.
Case Study Marketing Materials
To give NMI’s sales team powerful tools for outreach, we created a series of professionally designed case studies highlighting the company’s most innovative projects and solutions. Each piece blends sharp visuals with concise, results-focused storytelling—showcasing real-world applications of NMI’s products and the measurable benefits they deliver. These materials were built for flexibility, easily adapted for digital presentations, trade show handouts, or one-on-one client meetings, ensuring NMI’s value proposition is clear and memorable in every setting.
“Before working with INgrid Design, NMI Innovations had never had a website or online presence. The team delivered a new website that incorporated the new brand identity of NMI while also paying homage to the 40+ year history of the company. We could not be more pleased with the work INgrid delivered with the new logo, brand identity, and website. As always, their work exceeded our expectations!”
Nate Weismiller
ATI Technologies, Operations Manager
