VOA Mid-States
Challenge
Volunteers of America Mid-States needed to strengthen its position as a trusted, regional leader in human services. With operations spanning Kentucky, Tennessee, Southern Indiana, and West Virginia, the organization sought to increase awareness, reinforce its mission, and drive meaningful engagement across diverse communities—particularly in critical service areas like addiction recovery, affordable housing, and veterans’ support.
Solution
We launched the Here to Help campaign—an integrated, multi-channel initiative designed to meet people where they are and inspire action. We brought together traditional and digital media to broaden reach and target the right areas with precision, including:
- Outdoor Billboard Advertising
- Paid Search and Social Media Advertising
- Print Advertising
- Radio Advertising
- Streaming Television
This coordinated effort told a unified story: VOA Mid-States is a beacon of hope, delivering life-changing services in key areas:
- Addiction Recovery
- Affordable Housing
- Health Services
- Restorative Justice
- Disability Support
- Veterans’ Services
Results
The campaign achieved powerful reach and visibility:
- 27+ million total impressions
- 9.6 million impressions specifically highlighting Recovery Services
These outcomes reflect meaningful reach in high-priority areas—raising awareness where it matters most and reaching individuals and families who need support the most.
