Ram Rock Drilling
Challenge
Ram Rock Drilling was a newly acquired company entering an already competitive quarry drilling market. The new owners had one bold directive—build “the most badass quarry drilling equipment provider ever.”
To achieve that, the brand needed to convey the company’s unmatched technical capability, precision, reliability, and crew grit while breaking through industry sameness. They needed a full brand developed from the ground up that matched both their capabilities and their bold personality.
Solution
Branding
We created a clean, modern, and clever logo that visually captured Ram Rock’s strength and precision. From there, we built a dynamic brand system with a rugged yet professional edge—designed to be as adaptable in digital channels as it is on heavy machinery, safety gear, and field signage.
Website & Visual Identity
To bring the brand to life, we developed a bold, image-driven website that aligned perfectly with Ram Rock’s expertise and culture. Our team conducted both a still photography session and oversaw a high-impact drone shoot inside a working quarry in southern Kentucky, capturing the raw power of the drills and the focus of the crew. These visuals became the foundation for the brand’s web presence, marketing materials, and recruiting efforts.
